We all know customer loyalty and retention drive revenue, referrals, and really happy bosses. It can be challenging deciding where to expend your marketing resources, especially if they are limited or you’re competing with the “big guys” down the street. Focusing on creating a great experience and bringing customers back again and again is a great strategy. There are some pretty staggering statistics that show just how important loyalty marketing is and how they affect your business.
It costs 5 TIMES more to acquire new customers that it does to keep current ones.
While it is important to attract new customers, you should definitely focus efforts on satisfying the customers that you already have.
80% of your company’s future revenue will come from just 20% of your existing customers.
Competition is tougher than ever for independent store and small chains, and marketing is not a “one size fits all” operation. In the information age, customers expect to hear from you on their terms, which means that they may not respond to the traditional tactics. Your customers are looking for a right-place, right-time marketing message that is personalized to them. Basically, "It's all about me". Customer rewards are a great way to surprise and delight this audience in ways unique to your coffee shop.
But how can you achieve that level of personalization without sacrificing other aspects of your business? One easy way is to choose a coffee loyalty system that supports texting and email that can be split based on your customer’s demographics or preferences. An important part of this process is automated marketing - restaurant operators do not have time to wrangle data and manually update spreadsheets. Savvy business owners are looking for solutions to automate the entire process for them so they can focus on what is important-the customer. Automations may include triggered coffee shop rewards systems, like a free offer after a set amount of visits, or automated campaigns based on customer behavior.
With all that said, your loyalty marketing solution should work seamlessly with your overall POS operation.Struggling with a non-integrated solution is so 2001. More and more restaurant owners are embracing integrated coffee shop loyalty solution. Integrated solutions are a no brainer offering hassle free transactions, a better customer experience, and an easy fit with your POS and Online Ordering functions.
Ready to see some powerful coffee shop marketing in action? Coffee Shop Manager's Sales Builder customer loyalty solution gives you simple, automated restaurant marketing at your fingertips. Click below to learn more!